Gordon Cook is a co-founder and School Navigator for Vega School of Brand Leadership. In addition to lecturing students, Gordon delivers corporate training for Vega. He is on various judging panels such as Business Arts South Africa (BASA) and the Loeries. Gordon is listed as one of The Most Influential Advertising practitioners in South Africa in the Financial Mail AdFocus 2006 and listed in the Top 10 Academic category of The Annual 2010. He is co editor of the book, Integrated Marketing Communications (3rd Edition), and is a member of the Brand Museum Council.