A creative strategist, ideator and co-founder of a social enterprise called The Change Collective. With a marketing degree and 15 years industry experience, Nika kick-started her career at a destination specialist PR and Marketing agency. Her passion for beautiful spaces lead her to 5-year career in the décor and design industry. Career highlights here included her role in crafting pop-up spaces at events and being involved in creating a limited-edition homeware range. Before launching Nika Smit Concepts, a strategy and ideation consultancy, she spent 5 years at a youth specialist marketing agency, where she specialised in strategy, ideation and IP development.