It seemed only a natural progression for Izelle Hoffman to pursue a career in the culinary industry considering her upbringing in a household where great food was always a source of comfort and soul nourishment. Born with Congenital Hip Dysplasia and 14 operations later Hoffman is adamant on making people aware of the health benefits of eating the right foods. Hoffman has found creative ways of combining her passion for food and people with solid strategies through the designing and developing of several projects across the country. From a young farm girl with a passion for food to entrepreneur and lifestyle chef – Izelle Hoffman’s passion for people and drive for improving the lives of communities around South Africa is unstoppable. Food, the same as culture, is an international language and Izelle Hoffman encourages all South Africans to rethink what it means to eat healthy in a fun and innovative way.